Miller Creative
Writing Portfolio
From compelling brand messaging to SEO-driven content, these projects showcase the power of words to inspire action. Dive in and explore how I turn ideas into impact.
Grant Management for Non Profits: Top 6 Best Practices
Performance & Keyword Metrics
Ranking 1 for "how to manage grants for nonprofit" and 2 for "Grant management best practices"
57.35% engagement rate (6% better than site average)
This article highlights the often-overlooked importance of grant management and connects it to organizational sustainability while emphasizing its role in diversifying funding streams and saving time for more impactful activities.
The tone is polished and authoritative, reflecting expertise in nonprofit management while remaining accessible to readers. Elements of the style include:
Actionable and Practical
Organized and Clear
Encouraging and Supportive
Subtle Promotional Marketing
Collaborative and Relational
Written in a professional, clear, and actionable style, this article emphasizes the importance of using tools and systems, such as Foundant Technologies, to streamline grant management and improve efficiency. The tone is supportive, offering practical advice while subtly promoting solutions for better grant management.
Role
Marketing Intern
Client
Foundant Technologies
Year
07/2024
Grant Management 101: Everything You Need to Know
Performance Metrics
Ranking 15 for "grant management best practices"
52.27% engagement rate (1% better than site average)
The article provides an extensive overview of grant management, targeting both grantmakers (funders) and grantseekers (recipients). It breaks down the grant lifecycle into three phases: pre-award, award, and post-award, detailing the responsibilities and best practices for each.
The article employs a professional yet approachable tone that caters to both novices and experienced professionals in the grant management field. Elements of its style include:
Educational and Informative
Encouraging and Supportive
Practical and Solutions-Oriented
Subtle Promotional Marketing
This blend of education and subtle promotion makes the article a valuable resource for its target audience while serving the underlying goal of positioning Foundant as a thought leader in the field.
Role
Marketing Intern
Client
Foundant Technologies
Year
07/2024
The Ultimate Post Award Grant Management Guide
Performance Metrics:
Ranking 8 for "Post award grant management checklist"; ranking 7 for "Post award grant management best practices"
This blog post provides a comprehensive guide to post-award grant management, emphasizing its importance in ensuring project success, compliance, and future funding. It covers key topics such as stakeholder roles, best practices (e.g., financial management, reporting, and communication), and strategies for effective project execution. The article also highlights the benefits of grant management software, like task automation, deadline tracking, and real-time financial visibility, concluding with a pitch for Foundant’s software solutions.
The style is professional and educational, blending actionable tips with a persuasive tone to promote Foundant's tools.
Role
Marketing Intern
Client
Foundant Technologies
Year
07/2024